THE OOH DATA SOLUTION
Motionworks® believes in the power of out-of-home advertising. We are trusted by industry trade bodies and advertising organizations to fuel their measurement systems. In addition to being a core component in the out-of-home currencies across North America, Motionworks® offers a full suite of OOH data and software solutions that can help drive results for your business.
Explore Features
Built from the ground up for the Out of Home Measurement Ecosystem.
Near Real-Time Metrics
Observed Reach and Frequency
Gain a clear understanding of your campaign’s impact with precise metrics on audience reach and frequency, helping you optimize strategies and maximize effectiveness.
Comprehensive
Nationwide Insights from every street in the country to gas stations, bars and restaurants to stadiums and airports. We can produce insights on demand for any physical location in North America.
Questions we can help you answer:
Motionworks provides precise, real-time audience data to track impressions, engagement, and demographic reach for your OOH campaigns. Our platform allows you to analyze performance dynamically, ensuring your ads resonate with the right audience at the right time. travel diaries (linked trips) detailing each person’s complete travel activities, dwell times, and travel speeds delivered in a timeline format. Our data is current with ample detail to match the population’s short-term and long-term movements for anywhere in the U.S. any time of day or day of the week.
Using Motionworks’ advanced analytics, you can identify key demographics such as age, gender, and behavioral trends, giving you actionable insights into who interacts with your OOH content and where.
Motionworks enables side-by-side comparisons of campaigns across geographic areas. You can evaluate which locations drive higher engagement, allowing you to allocate resources for maximum ROI.
Yes! Motionworks delivers detailed foot traffic analytics, revealing the volume and flow of people passing by your OOH placements. This data helps optimize placement strategies and target high-traffic zones.
With Motionworks, you can integrate OOH data with conversion tracking tools to see how your ads influence both online searches and in-store visits. This holistic view connects OOH exposure to measurable outcomes.
By leveraging historical data from Motionworks, you can identify successful patterns, refine audience targeting, and adjust creative strategies for upcoming campaigns. Our predictive analytics tools offer insights to ensure each new campaign outperforms the last.
Motionworks provides time-of-day insights, allowing you to understand when your audience is most likely to see your ads. This information can help tailor creative content and choose prime placement times for maximum visibility.
Our platform includes live heatmaps, audience segmentation tools, and campaign dashboards that provide an intuitive way to measure reach and engagement for every piece of OOH content.