Connecting Real-Time Audiences to Venues Nationwide

Revolutionizing OOH Content measurement with real-time audience insights across the country.

At Motionworks, we redefine OOH Content measurement

delivering unmatched audience insights for live events. Whether it’s a thrilling sports game or a high-stakes debate, we make real-time viewership visible and actionable.”

Powerful Data, Unmatched Precision

Precision Insights for Real-Time Events Across the Country

Motionworks utilizes cutting-edge technology to measure OOH Content audiences with exceptional precision. By analyzing comprehensive lists of screens, IP addresses, and timestamps for event content airing, we pinpoint screen locations, connect screens to venues, and generate visitation insights on a national scale. This data, previously unseen in the industry, provides unparalleled visibility into real-time viewership for sports and live events.

Audience Understanding:

Measure activity patterns linking person trips or ‘events’ throughout the day classified by trip purpose, origin and destination, dwell time, and the start and end times for each trip.

Accuracy and Scale:

Analyze visitation insights for places and regions of all types and sizes, events, transportation hubs, colleges, and more.

New Value in OOH Content

Unlocking the New Primetime: Sports & Live Events

In today’s media landscape, live events have become the new primetime, with sports, debates, and other real-time content capturing the attention of engaged audiences. Motionworks brings transparency to these highly sought-after audiences, transforming OOH Content measurement for the industry. For advertisers, these real-time insights mean greater impact, with the ability to target venues when engagement is at its peak.

Sports Audiences as Primetime:

We provide access to high-impact, real-time audiences that were previously unmeasurable.

Monetization Opportunity:

By turning live venues into prime advertising spaces, we empower advertisers to connect meaningfully with engaged audiences

The Motionworks Advantage

Our Impact: Elevating Enterprise Value Through Unparalleled Audience Data”

Motionworks elevates OOH Content measurement with our advanced, data-driven approach. We turn complex datasets into actionable insights that drive profitable decision-making for advertisers, networks, and investors. Motionworks’ ability to link screens to in-venue visitation offers a unique and valuable differentiator in the OOH measurement space, providing an edge in understanding real-time audiences.

Nationwide Coverage:

Coverage across North America from smallest bars to the biggest Stadiums

Real-Time Event Impact:

Always on, always streaming our high volume high velocity compute allows for timely insights to impact.

Proprietary Data Integration:

Decades of institutional knowledge power the DNA of our proprietary solutions.

Experience the Power of Real-Time, Data-Driven Audience Insights

With Motionworks, OOH measurement moves beyond static data. Our insights transform how brands engage with live audiences, optimizing campaigns and maximizing reach. Discover the Motionworks difference and learn how we can elevate your reach through real-time OOH Content insights.