Liftcast: Measure the Real Impact of OOH Campaigns
What Is Liftcast? Liftcast is MotionWorks’ advanced tool designed to quantify the impact of Out-of-Home (OOH) campaigns on consumer behavior. By connecting exposure data to real-world actions—such as store visits, online engagement, or purchases—Liftcast provides the definitive insights needed to measure and optimize the effectiveness of your campaigns.
Why Use Liftcast?
Quantify Campaign Success
Understand how your OOH campaigns drive measurable actions like foot traffic, website visits, or sales.
Validate Your Investment
Demonstrate the ROI of your OOH efforts with data-backed insights.
Optimize for Better Outcomes
Use performance insights to refine targeting, placement, and messaging for future campaigns.
Cross-Channel Impact
Measure how OOH campaigns influence other marketing channels, such as digital and social media.
The Liftcast Advantage
Liftcast goes beyond impressions to provide a true measure of campaign impact. Whether it’s increased foot traffic, boosted online engagement, or higher sales, Liftcast connects your OOH campaigns to the actions that matter most, giving you the confidence to scale and refine your strategy.
Key Features
Foot Traffic Attribution
Measure the increase in store visits directly linked to your OOH campaign, helping you identify the venues or locations driving the most engagement.
Behavioral Insights
Analyze consumer actions taken after seeing your campaign, from visiting a website to making a purchase or engaging with a mobile app.
Campaign Comparisons
Compare the performance of multiple OOH campaigns to see what strategies deliver the best results.
Real-Time Feedback
Monitor campaign effectiveness in real time, allowing for on-the-fly adjustments to maximize results.
Custom Metrics & Reporting
Tailor performance metrics to align with your unique goals, such as conversions, awareness, or audience lift.
Who Can Benefit from Liftcast?
OOH Operators
Provide advertisers with concrete data showing how your inventory drives audience actions and engagement.
Media Agencies
Prove the value of OOH campaigns to clients by delivering measurable results that validate their investment.
Advertisers
Provide advertisers with concrete data showing how your inventory drives audience actions and engagement.
Content Providers
Evaluate how specific content types resonate with audiences and drive desired outcomes.
Discover the Power of Liftcast
Ready to see the real-world results of your OOH campaigns? Let Liftcast show you the lift your campaigns create.
Questions we can help you answer:
