Population Intelligence by Motionworks
Powering out of home measurement across multiple industries, we provide insights to the who, when and where of population activity for publishers, operators, agencies and brands.
You're in good company.
What is Motionworks?
Motionworks fully captures the robust dynamics of population activity down to the details of traffic on roadways to foot-traffic circulation in places.
We provide easy access to clear, representative views of total population insights, enabling informed decision-making based on real human behavior. Our insights help businesses optimize marketing strategies, improve customer engagement, and streamline operations.
Get a demo to learn about how robust and reliable population movement data can empower your business, team and decision-making.
Consume, collaborate and share data. Anyway you want it.
Motionworks delivers location, campaign and population movement intelligence to your team in one simple platform. With the ability to explore, create custom scenarios and build dynamic reports, it provides valuable insights for you to make confident business decisions. Each product of Motionworks are impressive data sets on their own, but the true power of the data is unlocked when you use them collectively.
Placecast
Placecast provides in-depth location intelligence focused on specific "places" such as venues, shops, and census geographies. With Placecast, brands can gain valuable insights into customer engagement and optimize marketing strategies tailored to each unique location.
Pathcast
Pathcast delivers insights centered around roads or groups of roads, helping brands understand traffic patterns, audience movement, and roadside engagement. Use Pathcast to enhance OOH advertising and strategic placements along key pathways.
Placecast Select
Placecast Select brings Placecast's powerful analytics to specific events, offering targeted insights into audience behaviors and interactions for enhanced engagement and precise campaign performance within a defined time and place.
Popcast
Popcast provides a broad overlay map of population activity, highlighting where people gather and move without anchoring to specific locations. Ideal for understanding broader population dynamics, Popcast offers brands a macro-level view of audience behavior across regions.
Viewcast
Viewcast, a derivative of Pathcast, focuses specifically on viewsheds in OOH advertising. It delivers detailed insights into what audiences see along key routes, helping brands maximize visibility and impact for outdoor campaigns.
Set Dynamics
Set Dynamics offers reach and frequency analytics across a curated "set" of places and paths, providing a comprehensive view of campaign effectiveness. With Set Dynamics, brands can track audience exposure and engagement across multiple locations and pathways.
Check out what we can do for your industry.
Leverage Motionworks population intelligence to enable data-driven decision making to grow your business.
Unlock insights into the impact of your Out-of-Home Advertising with data-driven intelligence. From billboards and place-based ads in bars, malls, and airports to taxi cab tops and bus wraps, our analytics reveal audience engagement and movement patterns, helping you optimize placements and maximize reach.
Gain a deeper understanding of Out-of-Home Content viewership with comprehensive audience insights. Whether tracking how many people watched the Super Bowl in bars and restaurants or measuring engagement with public content events, our data empowers you to assess reach and refine strategies for maximum impact.
Answer any population movement question.
Motionworks makes it easy to understand foot-traffic trends, campaign performance, and population behaviors with robust and reliable data intelligence.
What zip codes index highest for my target to buy media in?
Identify the most promising zip codes for your media investments with data-driven insights. By analyzing foot-traffic patterns and audience demographics, you can target areas where your campaigns will achieve the greatest impact and relevance.
Do festivals increase non-local visitation to my region?
Measure the draw of local festivals and events with detailed visitor data. Our insights help you understand how much these events attract non-local audiences, empowering you to plan better, allocate resources, and maximize economic impact.
How much visitation does my bar network receive to monetize?
Assess foot-traffic patterns and visitation frequency across your bar network to uncover revenue opportunities. Use our analytics to support monetization strategies, engage advertisers, and optimize operations based on real audience behaviors.
Robust population intelligence to power your out of home measurement.
250M+
PLACES ANALYZED
5046
COHORT COMBINATIONS
1.5M+
TRIPS MEASURED
20M+
BLOCK GROUPS